Beauty Basics on a Budget Seminar

Posted by Brandalyn

The 1st ever Beauty Basics on a Budget was held this past fall in Detroit, Michigan. It was a huge success! Please check back as I will be hosting more Beauty Basis on a Budget seminars in New York, Detroit, and Chicago for 2012! This is such a great opportunity for women to bring their basic makeup collection and learn tips and tricks with what you have. Can't wait to roll out plans for 2012!

Obsessive Compulsive Cosmetics New Brushes: Obsessed!

Posted by Brandalyn

If you are looking for good brushes, check out the brushes at Obsessive Compulsive Cosmetics!

New at 'B Stands for Beauty' -

Posted by Brandalyn

New to 'B Stands for Beauty' is The B Word!! The B Word is a weekly commentary from me about. . . whatever comes to mind. It will be related to my life and this journey to be successful in my career!
I hope to hear from you!

My Best Friend...A Lawyer!

Posted by Brandalyn

Shout out to my best friend, Delilah P. Strickland! She just completed Law School! I will be getting my friend back in just a few weeks once she takes the bar exam!

Her only request was that I be there to do her makeup and lashes. Go figure :-)

Brandalyn Featured on

Posted by Brandalyn

Stylecaster is a women's fashion, beauty, and lifestyle interactive online experience.

Check out Brandalyn at Stylecaster Studios!

I get many emails from newbies asking me how I got started as a makeup artist all the time. This whole makeup artist journey began as a college job sophomore year, however, the idea of being a Freelance Makeup Artist didn't manifest itself until I attended the first Makeup Show in New York City five years ago. A fellow makeup artist, Shay B, and I drove 10 hours overnight from Detroit to New York. We barely knew each other, but we both had to be at this monumental event. The Makeup Show (aka the auto show of beauty "Detroit terms") allowed me to connect with Professional Artists and Creative Professionals. The Makeup Show as well as other programs produced by The Powder Group has afforded me the opportunity to attend seminars, network and train with makeup artists willing to share their experiences, and provide access to top professional cosmetic companies. The celebration of makeup artistry and creative work is what I needed to begin my career. It was a necessary step from behind the makeup counter to solidify my quest as a freelance makeup artist.

Michael DeVellis, founder of The Powder Group and Original Producer of The Makeup Show has become one of my mentors and great friends. His recent position as Vice President of Pro & Retail Relations at Make Up For Ever has inspired me to continue on this great journey as a Makeup & Wig Artist. His vision for The Makeup Show and for the Makeup Artist community has enlightened me in a postive way! I recently got a moment to talk with him about his transition from The Powder Group to Make Up For Ever; life and passion!


Briefly tell me how you began in Makeup and what lead you to your passion, The Powder Group?

I started in makeup when I was a retail manager for MAC in Connecticut in the early ‘90s. At MAC I spend almost 9 of my 10 years, based in NYC, working with the pro side of the business, developing the MAC PRO program and Artist Relations department, Master Class program and so on. It was then that I fell in love with the professional makeup artist industry. The creativity, the drive, the passion involved were amazing to me. I left MAC after nearly a decade there to broaden the scope of what I had been doing and bring a non-brand related education and inspiration to the makeup artist community.

Being the creator and producer of The Powder Group and The Makeup Show, what are you most proud of?

Honestly what I am most proud of is the community that we have been able to help create in our industry. But if I were to choose one specific project I would say our Evolution program. The event is a five-day advanced artist program that we produce once a year in April, strictly limited to twenty participating artists, that focuses on creativity, artistry, personal growth and career. It is life changing, not only for the attendees, but for myself and James Vincent our Director of Artistry each time we produce it. Making an impact on someone’s life is a very humbling experience and we are very fortunate that we have been given the chance to do that.

Moving on from Producer of The Makeup Show, has it manifested in to everything you originally envisioned?

It absolutely has – and more! When I started the show I had anticipated we would go international within five years and it is just over that time period that the show is now launching in Berlin in 2011. We produced NY, Miami and Los Angeles, and the show is going to Chicago in 2011 as well. I am so proud of the way the show has grown and the way it continues to celebrate the artist!

What advice do you have for people wanting to change careers and pursue their dreams, like being a Makeup Artist or Creative Professional?

It is incredibly hard work. It is harder than you ever imagined and more. But following your passion is the most important thing you can do to live a fulfilled life and as cliché as it sounds, there is nothing more powerful than waking up every morning living your dreams.

Now you are the Vice President of Pro & Retail Relations at Make Up For Ever, what new projects or initiatives are you working on?

I’m really excited about the opportunity to have come on board with MAKE UP FOR EVER. The brand was one of the most supportive on every level to my projects at The Powder Group, and is one of the most truly pro-focused brands I’ve ever been a part of. We have so much evolution of the brand happening right now its amazing – especially on the pro side of the business. We just opened three store-in-store Boutiques at Sephora stores in NYC, Las Vegas and Southern California where artists can buy the pro-only artistic and FX products, and receive their professional discount as well. We have introduced a new series of pro-socials and seminar events at our NY Studio and we are working toward opening the MAKE UP FOR EVER Academy New York in early 2011. There are so many great things happening. Its really exciting.

Reflect on your growth as a person, makeup artist, educator, and visionary. What have you yet to accomplish?

There are a few personal and career path goals that I still have my eye on for the future, like pursuing artistic ventures in photography and painting further, writing more, getting back into more event production, and finding true focus and balance in my life. I’m also getting married next year to my boyfriend Brad, so a successful and happy marriage would definitely be on that list! (awww, tear...Congrats!)

What's next for The Powder Group?

We are right now putting the finishing touches on the next issue of On Makeup Magazine and will be a part of all of the 2011 The Makeup Show events of course as well. We are also launching another series of seminars this Fall through next Spring and we have a few new tricks up our sleeves as well that we’ll be talking more about early next year.

What has been your greatest lesson learned during your time in this industry?

There are so many things. Some of them have been validations on personal life choices I believe in like living with integrity, honesty, generosity and drive. But one important thing I’ve learned, that I try to include in every talk I give, is that you need to surround yourself with a great support system who believe in what you are working to accomplish in your career. I have been really fortunate to have had that in my life and its allowed me to take the risks I’ve had to take to move my life and career path forward.

For more information about The Makeup Show and The Powder Group, visit and . For more information about Make Up For Ever, visit

Brandalyn Fulton is a Makeup, Wig & Hair Artist residing in New York City. She is also Beauty Editor of Hope Today Magazine. Her work can be found at

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    So a guy stands outside of the Make Up For Ever store on 12th Street, in the front of the next doorway, chatting on a cell, and simply spit on the ground right in front of me as I was walking by.
    Asked whether he works for Make Up For Ever, he said yes.
    Asked him to not spit, he said "...I didn't spit, I just had something in my mouth, douche-bag!..."
    Figure I walk into the store, as a friendly neighbor, to find out who this character is, no one in the store wants to say anything.
    Asked them whom I should contact to file a complaint, they said they can't give me that information.
    Then this character showed up at the door of the store, and yelled at one of the clerks to just go grab his business card from his desk and give it to me.... Turns out he is a VP of some sort working Make Up For Ever business, named Michael DeVellis, aka, Douche-Bag.
    All he does is intimidate his employees into not giving out complaint contacts, and calling the neighbors names...oh, and lie!
    Upon exiting the store, he again said he '...did not spit...', until I pointed to his spit on the ground, he said, once again, "...THAT"S NOT SPIT! I just had something in my mouth...." I guess that must be the new French definition of not-spitting.
    Oh, by the way, Michael invites everyone to go into the establishment and to "not spit" on the floor of Make Up For Ever aat their East 12th Street, New York store.


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